adscrpt

December 22, 2010

Where to place Google ads?

Almost 100% of 26 Billion Google makes in a year comes from mouse clicks, finger twitches, and hacked packets and virtual web traffic. When you decide where to place the ad, you should realize it's an action that doesn't require a reaction and happens automatically. Ad clicks have no accountability and nobody on the earth can ever prove a click came from anywhere - it's technologically impossible and part of the foundation protocols used to build the Internet.

The internet itself cannot guarantee the sender or receiver, instead that's only possible with secure signing by encryption private keys held by the client or receiver. A click has none of this fancy higher level software logic. This means IP addresses and so called 'clicks' have no method of accountability. Google could literally choose how many clicks to receive at any time - although it probably does not do so openly, but it would not be hard to have computer software or virus target ads in the exact way their client machines would behave. The science to protect against this is far too complicated to be solved, even with tens of billions. Companies are not well known for being honest when it comes to making money, how many do you think would not ramp up ad clicks in any number of ways when times were tough. Debts are incurred without any burden or cost to the service provider - a perfect business, better than the bank even. Like the "house" at the worlds biggest horse races, our beloved Google may eventually be facing antitrust fangs not so easily diverted by separating into separate entities or making the process transparent - as neither of these Microsoft solutions will change the field when it comes to ads and clicks.

Google is most assuredly aware of this threat and it makes the China dramatization, the open source goodies, and the spoiled and intellectually robbed developers - all biased and partial, favoring the protection and maintenance of the current state of click revenue, a master scam for a few astonishing corporate personas.

Regardless, I love the advice here from the masters of marketing:

THINK LIKE A USER
The best placement for Google ads varies from page to page, depending on content. Here are a few questions to ask yourself when considering where to position your ads:

~What is the user trying to accomplish by visiting my site?
~What do they do when viewing a particular page?
~Where is their attention likely to be focused?
~How can I integrate ads into this area without getting in the users' way?
~How can I keep the page looking clean, uncluttered and inviting?

Think like a user, and you may see your page -- and your ad placement -- in a whole new way.

End of THINK LIKE A USER

If you've decided to skip Google Ads today and use a more secure and authenticated affiliate network, you may enjoy this further slip up by the friendly giant. In a nutshell, companies domain names have expired with google (sometimes unfairly), which turns domains into parked pages for Godaddy, hosting Google Ads, paid for by the very company who had it's domain name dropped by accident. This outrageous story has made it to court and may have set the stage for future battles over the legal definition of a parked page and who has the right to fill space on unregistered domain names.

Hey Paypal, I wouldn't be snickering if I were you. You're up next for ridicule with Ebay and Craigslist - and you should know I would say I like Google, and even the Adsense "poor mans advertising".

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